Going strong! The Strength of Fitness Advertising

We all care about our health in one way or another. This can mean a variety of things such as eating well, working out and leisure sports. Fitness advertising is at its peak after new years and then tapers off. There are different ways to advertise depending on your market.

Age

Fitness is for all ages. However, it's directed more at energetic young people in their twenties. However, you can have a women demographic for a women only gym. You can also have events for children and older people.

Body Type

We all have this idea in our heads that the ideal fit body type is someone lean and muscular. Many fitness ads use this model in their ads. The more mindful fitness ads will use all body types and ages. This can be helpful in attracting everyday people and prevents feelings of intimidation.

Specialized Fitness Programs

There are hundreds of fitness programs to help you stay healthy and fit. For instance there are specialized programs like yoga, kick boxing and pilates. There are also programs for kids that can run in the summer or during the march break. There are even fun programs like goat yoga and zumba dance.

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Gentlemen You Had My Curiosity... But Now You Have My Attention - The Steps of Consumer Attention

Most of us are aware of the famous quote from the movie Django. The quote means a lot more when it comes to consumer attention. Each advertisement is vying to capture shopper attention. Numerous psychology studies are about finding what grabs attention and what sustains it. Here are common attention grabbing elements

The Objects

When an add have familiar people and objects it is likely to get our attention. Attractive people are more optimal to use. This is why mostly attractive models are used for advertising over everyday normal people. In addition smiles and eye contact help sustain attention to the ad.

The Design

Designs elements need careful thought put into them. These are decisions for colour themes, contrast, patterns, object space, font, typography, size, alignment etc. These features help decide where the consumer will look first, second, third etc. The most important feature should be noticed first such as a product, brand name or title.

The Technology

The first step is having the right design. The next step is the right technology. If you stick to dated technology you great design will get overlooked. This is where the right advertising technology comes into place.

LED light boxes are the advertising technology that gets your brand noticed and remembered. These come in a nice variety including acrylic light box, custom manufactured fabric light box, snap frame light box, slim fit light box, edge lit light box and more.

Nailed it! Common Aspects of Manicure Advertisements

Getting your nails is part of self care esthetics. The beauty industry always has new and creative techniques for manicures. The styles change seasonally especially with cold weather but this market will always be there. Here are common features for manicure advertising.

Flowers

To accessorize a hot manicure flowers are frequently used. Flowers symbolize health, beauty and femininity. They also come in bright shades which helps enhance the features of a professional manicure.

Jewelry

Often rings and bracelets are used in a manicure ad. Again this helps enhance the nail art and design. Wedding rings and engagement rings are also perfect for manicure advertising. Although it's mostly limited to French manicures with a little bit of nail art.

Tools

Manicures can also be advertised alongside nail tools. This can be anything from nail scissors, nail polish, cuticle cutters and more. It makes sense to have your brand of nail tools next to a perfectly done manicure.

Beauty Products

Products for nail care and nail growth go best with perfectly done nails. Nail protection can also include moisturizing gloves or protective gloves. There are also endless products for cuticle moisturizing such as almond oil.

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Into The Blue - The Symbolism of Using The Colour Blue

It's no doubt that the most popular favourite colour is blue. It's one of our most abundant colours in nature. From the sky to the waters we are surrounded by blue imagery. There are several uses for using the colour blue in advertising.

Nature

As mentioned blue is abundantly found in nature. For this reason it has importance for symbolizing water. It also have associations with purity and cleanliness. Living things are dependent on water which in turn makes the colour blue important. 

Mood

Blue is associated with sadness or melancholy. So it's often used in advertising to depict this. Blue can also be used as a neutral mood or made happy by having it in a light shade. Blue can also be contrasted with it's complementary colour yellow for added effect.

Luxury

Historically blue was a luxury colour only affordable to the rich or important people. The reason was that the blue dye was from a plant in a far off country. If you could afford it you placed a order and maybe received it a few months. In paintings important historical figures were depicted in blue.

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Take The Lead -The Effectiveness of Lending A Hand In Advertising

We often see camera photos on social media were a person in front is leading the camera man by the hand. Sometimes the camera man is being lead to a place they don't really want to go like the dentist's. More often someone is being lead away by a gorgeously dressed woman.  In advertising this effect is used to achieve several effects.

Adventure

This effect is used to portray adventure. The Outlander tv series uses this for their ads to portray adventure and it is as if you are being called to adventure yourself. The scenery is also adventurous and you are being lead away into it.

Urgency

In emergency ads this effect can be used to depict urgency. On a positive note it can be used to show assistance and help is already there.

Mystery

An attractive person leads you away. You don't know much about them but the smile is inviting. These type of ads are used for many purposes such as clothing, dating apps and events. Having the model posed to be slightly turned with their face visible is more effective than just showing the back of their head.

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Mastermind - The Effective Use of Chess Pieces In Advertising

Chess is a renown classic board game. Aside from being an enjoyable game with a world competition every year, chess pieces are used for advertising purposes. Chess pieces have a lot of symbolism attached to them which makes them effective of advertising purposes.

Hierarchy

One of the most recognized symbolism is ranking. The most recognized pieces are the pawns, queen, king and the knights. A dominance or change in rank can be shown with a piece being knocked over.

Contrast

Since most classic chess games come in black and white it's easy to create contrast. This popular style is frequently used in advertising and is especially useful when you have simple designs.

Mastermind

Chess is a game of strategy and competition. For this reason it is used to associate intelligence with a product. It also depicts success since the game depends on making the right moves and sacrifices. Much like a business environment.

Creativity

In some instances you can get really creative with chess pieces. You can also draw on classic themes such as Alice in Wonderland that have used the board game in its story. Fashion studio have also used it for their newest clothing line.

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Little Red Dress -The New Staple of A Women's Wardrobe

We've all heard of the basic staple of having a little black dress as part of our wardrobe. This is still a fashion trend but a fashion of having a red dress as part of your wardrobe is taking off. A black dress can be accessorized to fit any occasion. However, a red dress is for more special occasions to make you stand out.

Ultimately, red expresses sexuality and health. Women wearing red on dating websites are rated as more attractive. Often in movies the femme fatale is pictured in a red dress. Red can also be worn as a way to empower women. Health is also noted by features such as red lips and "apple" colour in the cheeks.

Red is not a everyday colour. This is why it is usually worn for date nights, night on the town and at cocktail parties. It's also great on valentine's day. However, it shouldn't be worn at a wedding since its distracting on that occasion and pulls attention from the bride. (You can always ask the bride first so she oks you outfit.)

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Little Black Dress - A History of An Iconic Fashion Item

We're all aware of the phrase Little Black Dress. With that we are aware that it refers to an evening dress that is simply cut and often short. However, many of us are unaware of its origins and what it actually entails.

The first little black dress started as a fashion statement by Coco Chanel in the 1920's. It was a response to the previous fashion era that was exhibited excessively decorated dresses and were only affordable to one market.

Coco's black dress was intended to be long-lasting, affordable to a wide market, in a neutral colour and made to be versatile. This meant that the dress could be dressed up with a nice jacket and jewelry or dressed down. Ie. Worn as is and still able to make a statement.

Aside from being a neutral colour black was also symbol of the romantics and creative artists. The dress also became popular because of the scarcity of resources brought on by the world war and events like the great depression.

Today this fashion statement is still active. A little black dress is considered a staple for any women's wardrobe. It comes in many cuts and fashion styles to suit your shape.

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Shades of Cool - The Brightest Times To Use Sunglasses In Advertising

Everyone looks cool rocking a pair of shades that compliment their features. Sunglasses are also important for protecting our eyes from UV sunlight. There are multiple times when its effective to use sunglasses in advertising.

Eyewear

The most obvious time is to use sunglasses for eye wear. There are seasonal changes for the newest designs and looks available in fashion. As previously mentioned there is emphasis on protecting eyes from harmful UV sunlight. Not all sunglasses are made the same.

Sun Association

If you have anything associated with sun and hot weather like clothing, sunglasses are a key accessory. They are also seen for tanning advertisements, tropical vacations, skin health, sun protection and more.

Cool Vibe

The most prominent part of sunglasses is they make a statement. They make a model or celebrity cool and mysterious. They also easily enhance an outfit to give it an extra lift it needs.

Fashion Design

Sunglasses come in thousands of colours and designs. As with fashion things are in during one sunny season and then become obsolete. However, many styles are classic and become timeless. They are brought out again in fashion photoshoots to enhance a clothing line or product.

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The Charm of Nudes

There are many ways to do make up. A lot of the styles seem to be on the glam side. Ie darker make  up. On the other side is natural make up and light colours. There is a nice charm when it comes to nude or natural makeup that is making it a top choice for stylists.

Natural make up looks healthy. It essentially gives you a "natural beauty" look where it looks like you aren't wearing any make up. Natural make up also highlights the natural aspects of your features.

Spring and summer are the seasons for natural make up. With more sunlight people get natural tans and renew their skin tones. So there is less need to wear a lot of make up. Less make up puts more emphasis on clothing and jewelry as well.

Natural lip make up doesn't come in the form of chapstick. Clear liquid lip balms are just the thing to bring out the natural colour of your lips. This trend was seen in the early 00's era but is making its comeback with natural make up products.

Natural make up is also great since psychologically your true self is on display. A lot of dark make up can be intimidating and feel as if you are hiding behind a wall. Natural make up is more liberal and youthful.

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When To Use Iconic Poses In Your Ads

Since advertising began, there have been special instances where an iconic pose was created. These are usually with advertisements that have been endorsed by celebrities. Others were created with a model and the pose helped create brand recognition. Iconic poses can even be created for album covers.

Some recognizable iconic poses are from Marilyn Monroe. The iconic photo of her in a white sundress pushing down her skirt as wind goes underneath, has been recreated many times. Wonder woman's defensive stance with her arms in an X, has been a symbol for feminism and girl power.

Another iconic pose was created to recruit women to the work force. During the world wars jobs needed to be filled by the available population. The recruitment poster show cased a woman in a jumpsuit, bandanna and posing "pumping iron". The caption simply said: "We can do it!".

In advertising many agencies choose to recreate famous poses. It helps increase brand recognition and utilizes the associations already linked to the pose. Other "stock" poses are more general and relate to body language that is already encoded in our DNA. Other poses are simply taught in modeling schools.

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How To Use Butterflies In Advertising Design

Butterflies are beautiful creatures. You will often see them used in advertising as much as flowers. There are many associations with butterflies and advertisers need to keep in mind which meaning they are going for. Here are popular associations when it comes to butterflies in advertising.

Beauty

Since butterflies comes in all sort of bright designs they are associated with beauty. For this reason make up products make us of butterflies in advertising. However, this technique is used to sell make up to younger women.

Change

Since caterpillars go through metamorphosis to get to the final stage of becoming a butterfly, they are associated with change. Much like puberty where teenagers grow into adults. Hence the butterfly is associated with good change.

Nature

The most common association is with nature. Butterflies thrive in the wild and add beauty to the environment. Natural products especially eco-friendly cleaning solutions have a strong association with butterflies.

Feminine

There is a bias that butterflies have a feminine association. This is because of their beauty. For this reason if a product is marketed to females butterflies will be associated with it.

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50 Shades of Outfit - How To Mix and Match Your Designer Clothing

At some point we've all had a clothing crises. You're about to go out but none 0f your 30 shoes match your new dress. You have to change outfits only to find that you don't have a purse that matches. Then there's the unfortunate feeling of having to settle for whatever you have.

Then you make a mental note about needing to go shopping. However, we often forget what colours we need to keep in mind while shopping. Thankfully there are ways to coordinate items.

Many designer retailers sell a matching ensemble for main outfit, shoes, purse, jewelry etc. This saves time and energy and gets a lot of shopping done in one go. However, this can be boring and is limiting to your budget.

Another good idea is to buy in shades. Most of our closets consist of our favourite colour. So keep in mind your favourite colour and buy shades of it while shopping. This helps coordinate your outfit and will save you from a clothing crisis before a night out. Also have one pair of black shoes, one pair of white shoes and one pair of silver shoes.

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Shiny! All That Glitters Attracts Attention

All that is shiny and glitters gets attention. This phenomenon is all over since we don't see a lot of shiny items in nature. Shiny has many psychological meanings and is highly noticeable. Shiny objects in advertising will get your attention.

In nature a shiny object can mean there is a rare item. Take precious metals and stones. These aren't easily seen in the green landscape of nature. Furthermore, metals were highly useful for making tools such as knives and cooking pots. Precious jewels were used for jewelry and adorning objects.

For this reason we are psychologically adapted to be attracted to shiny objects. Many products use this detail and make their product with a shiny finish. This can be with a metallic coat of gold, silver or any other colour.

Furthermore, shiny objects are associated with wealth. This is from the historic use of coins and precious metals in general. Prized items can have metallic finishes to clasps, zippers, buttons and more to dress them up. Cars often have the same metallic finish option for steering wheels, clutches other detailing.

In advertising the use of shiny details will get your product noticed. In addition you also need the right display to increase visibility and make your ad stand out. Jewelry and watch ads frequently use this technique. LED light boxes create an effect quite similar to a shiny or glittery appearance.

For further effect you can get the light box frames with a metallic finish. A matching gold frame makes the ad more pleasing and will really make your product magical.

Product Placement - How To Position Your Product Within The Advertisement

Placing your product within an advertisement seems easy but it isn't. Poor placement can mean that your ad is overlooked and ineffective. Placing the product depends on the product itself and the rest of the design elements. In most cases your product needs to be the first item visible to the consumer. Here are key placement areas and techniques.

Hands

If your item is small enough the advertisement can be simply held by a hand model. This way the product is in the direct center of an ad and it is seem first. This also work for hand jewelry such as rings and bracelets. It also works well for ads with nail polish, perfume and certain make up essentials.

Lone Rider

Often for simplicity an product can be advertised without any surroundings. This means the product stands alone and is dressed up with elements around it. In this instance the product has to be the largest item and seen first. It also works well for advertising technology and other computer related accessories and phones.

Models

It's popular to use models alongside the product. Beautiful people enhance the product and make it desirable. However it's important that the product has a strong association. If it doesn't the product will get lost and you will lose the consumer. Models also give a human touch to the product and make it more likeable.

Asides from the right design you need the right advertising technology. LED light boxes provide the best innovative advertising technology. Get your product noticed!