Placing your product within an advertisement seems easy but it isn't. Poor placement can mean that your ad is overlooked and ineffective. Placing the product depends on the product itself and the rest of the design elements. In most cases your product needs to be the first item visible to the consumer. Here are key placement areas and techniques.
Hands
If your item is small enough the advertisement can be simply held by a hand model. This way the product is in the direct center of an ad and it is seem first. This also work for hand jewelry such as rings and bracelets. It also works well for ads with nail polish, perfume and certain make up essentials.
Lone Rider
Often for simplicity an product can be advertised without any surroundings. This means the product stands alone and is dressed up with elements around it. In this instance the product has to be the largest item and seen first. It also works well for advertising technology and other computer related accessories and phones.
Models
It's popular to use models alongside the product. Beautiful people enhance the product and make it desirable. However it's important that the product has a strong association. If it doesn't the product will get lost and you will lose the consumer. Models also give a human touch to the product and make it more likeable.
Asides from the right design you need the right advertising technology. LED light boxes provide the best innovative advertising technology. Get your product noticed!
No comments:
Post a Comment