Butterflies are beautiful creatures. You will often see them used in advertising as much as flowers. There are many associations with butterflies and advertisers need to keep in mind which meaning they are going for. Here are popular associations when it comes to butterflies in advertising.
Beauty
Since butterflies comes in all sort of bright designs they are associated with beauty. For this reason make up products make us of butterflies in advertising. However, this technique is used to sell make up to younger women.
Change
Since caterpillars go through metamorphosis to get to the final stage of becoming a butterfly, they are associated with change. Much like puberty where teenagers grow into adults. Hence the butterfly is associated with good change.
Nature
The most common association is with nature. Butterflies thrive in the wild and add beauty to the environment. Natural products especially eco-friendly cleaning solutions have a strong association with butterflies.
Feminine
There is a bias that butterflies have a feminine association. This is because of their beauty. For this reason if a product is marketed to females butterflies will be associated with it.
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