Going strong! The Strength of Fitness Advertising

We all care about our health in one way or another. This can mean a variety of things such as eating well, working out and leisure sports. Fitness advertising is at its peak after new years and then tapers off. There are different ways to advertise depending on your market.

Age

Fitness is for all ages. However, it's directed more at energetic young people in their twenties. However, you can have a women demographic for a women only gym. You can also have events for children and older people.

Body Type

We all have this idea in our heads that the ideal fit body type is someone lean and muscular. Many fitness ads use this model in their ads. The more mindful fitness ads will use all body types and ages. This can be helpful in attracting everyday people and prevents feelings of intimidation.

Specialized Fitness Programs

There are hundreds of fitness programs to help you stay healthy and fit. For instance there are specialized programs like yoga, kick boxing and pilates. There are also programs for kids that can run in the summer or during the march break. There are even fun programs like goat yoga and zumba dance.

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Surreal Advertising - When To Use it

We don't often see surreal advertising. The concept is strange and often the elements are too weird for a general audience. The concept takes from reality and bends it to create something new and almost otherworldly. There are optimal times to use surreal advertising.

Exaggeration

Primarily surreal elements are used to exaggerate features. For example the picture above depicts someone who can't fit comfortably in their apartment. This could be used for a storage ad or new condos with larger apartments.

Creativity

Creative advertising can have surreal elements to it. Often these ads depict imagery you don't see in real life. Additionally surreal design has elements that are dream like. These can be successfully used in advertisements for sleep related products like mattresses.

Film

Many films are creative in nature and go well with surreal elements for advertising. The more enticing a film ad is the more it perks curiosity. Surreal elements can work here especially if it the movie is a horror film or a 3D cartoon.

Art

Many art related events and products benefit from surreal advertising. Art inspires creativity and its necessary to make an event successful.

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Out of Your Shell -Creative Advertising Tips

Creativity is a skill. For some it comes easy others need the right inspiration. In advertising creativity sets ads apart and gets them remembered by the consumer. There are ways to induce creativity in advertising.

It's hard and limiting to just tell someone to be creative. Often this skill is inborn. Creative people have different brain activity. For instance some mathematicians see numbers are language. Other times we are stuck in a loop and are uninspired.

Changing your environment can help stir creativity. If you can't think in your office then go for a walk. If you need to understand people in your market go to where the demographic is. Need to know more about sports? Go to a game.

Other times you need to go directly to a creative environment. Ie. Something art related like a poetry session, or painting session can spark creativity. Even if you aren't an artist these events change brain activity and create links, associations and ideas.

A large part of creativity is doing the unexpected. We are used to ads that are structured into safe formats but those end up getting overlooked. What gets noticed is an ad that has creativity which makes it stand out from the masses.

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Gentlemen You Had My Curiosity... But Now You Have My Attention - The Steps of Consumer Attention

Most of us are aware of the famous quote from the movie Django. The quote means a lot more when it comes to consumer attention. Each advertisement is vying to capture shopper attention. Numerous psychology studies are about finding what grabs attention and what sustains it. Here are common attention grabbing elements

The Objects

When an add have familiar people and objects it is likely to get our attention. Attractive people are more optimal to use. This is why mostly attractive models are used for advertising over everyday normal people. In addition smiles and eye contact help sustain attention to the ad.

The Design

Designs elements need careful thought put into them. These are decisions for colour themes, contrast, patterns, object space, font, typography, size, alignment etc. These features help decide where the consumer will look first, second, third etc. The most important feature should be noticed first such as a product, brand name or title.

The Technology

The first step is having the right design. The next step is the right technology. If you stick to dated technology you great design will get overlooked. This is where the right advertising technology comes into place.

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Nailed it! Common Aspects of Manicure Advertisements

Getting your nails is part of self care esthetics. The beauty industry always has new and creative techniques for manicures. The styles change seasonally especially with cold weather but this market will always be there. Here are common features for manicure advertising.

Flowers

To accessorize a hot manicure flowers are frequently used. Flowers symbolize health, beauty and femininity. They also come in bright shades which helps enhance the features of a professional manicure.

Jewelry

Often rings and bracelets are used in a manicure ad. Again this helps enhance the nail art and design. Wedding rings and engagement rings are also perfect for manicure advertising. Although it's mostly limited to French manicures with a little bit of nail art.

Tools

Manicures can also be advertised alongside nail tools. This can be anything from nail scissors, nail polish, cuticle cutters and more. It makes sense to have your brand of nail tools next to a perfectly done manicure.

Beauty Products

Products for nail care and nail growth go best with perfectly done nails. Nail protection can also include moisturizing gloves or protective gloves. There are also endless products for cuticle moisturizing such as almond oil.

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Into The Blue - The Symbolism of Using The Colour Blue

It's no doubt that the most popular favourite colour is blue. It's one of our most abundant colours in nature. From the sky to the waters we are surrounded by blue imagery. There are several uses for using the colour blue in advertising.

Nature

As mentioned blue is abundantly found in nature. For this reason it has importance for symbolizing water. It also have associations with purity and cleanliness. Living things are dependent on water which in turn makes the colour blue important. 

Mood

Blue is associated with sadness or melancholy. So it's often used in advertising to depict this. Blue can also be used as a neutral mood or made happy by having it in a light shade. Blue can also be contrasted with it's complementary colour yellow for added effect.

Luxury

Historically blue was a luxury colour only affordable to the rich or important people. The reason was that the blue dye was from a plant in a far off country. If you could afford it you placed a order and maybe received it a few months. In paintings important historical figures were depicted in blue.

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Take The Lead -The Effectiveness of Lending A Hand In Advertising

We often see camera photos on social media were a person in front is leading the camera man by the hand. Sometimes the camera man is being lead to a place they don't really want to go like the dentist's. More often someone is being lead away by a gorgeously dressed woman.  In advertising this effect is used to achieve several effects.

Adventure

This effect is used to portray adventure. The Outlander tv series uses this for their ads to portray adventure and it is as if you are being called to adventure yourself. The scenery is also adventurous and you are being lead away into it.

Urgency

In emergency ads this effect can be used to depict urgency. On a positive note it can be used to show assistance and help is already there.

Mystery

An attractive person leads you away. You don't know much about them but the smile is inviting. These type of ads are used for many purposes such as clothing, dating apps and events. Having the model posed to be slightly turned with their face visible is more effective than just showing the back of their head.

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Little Black Dress - A History of An Iconic Fashion Item

We're all aware of the phrase Little Black Dress. With that we are aware that it refers to an evening dress that is simply cut and often short. However, many of us are unaware of its origins and what it actually entails.

The first little black dress started as a fashion statement by Coco Chanel in the 1920's. It was a response to the previous fashion era that was exhibited excessively decorated dresses and were only affordable to one market.

Coco's black dress was intended to be long-lasting, affordable to a wide market, in a neutral colour and made to be versatile. This meant that the dress could be dressed up with a nice jacket and jewelry or dressed down. Ie. Worn as is and still able to make a statement.

Aside from being a neutral colour black was also symbol of the romantics and creative artists. The dress also became popular because of the scarcity of resources brought on by the world war and events like the great depression.

Today this fashion statement is still active. A little black dress is considered a staple for any women's wardrobe. It comes in many cuts and fashion styles to suit your shape.

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The Trash Panda Did It! Effective Use of Raccoons In Advertising

Almost everyone is aware of raccoons or tanukis (raccoon dogs). Aside from the rabies these creatures are cute and have charming qualities. The associations that come with raccoons make them ideal for specific kinds of products. Here are a few examples.

Plastic Bags

When we think of raccoons, most of us think of them getting into the garbage. For this reason they have gotten the nickname Trash Panda. A great way to use this animal to state that the plastic bags are durable against wild animals.

Green Bins

One other big association is with green bins. Since the organic waste attract raccoons the green bins have to be manufactured to impede them. Problem is that trash pandas are smart creatures and keep finding ways against the safety measures on green bins.

Make Up

This association is particular to girls. Mainly there are make up products available to treat raccoon eyes. Others prevent raccoon eyes from make up by highlighting the quality of their eye shadow and eye-liners.

Eye Masks

The term "raccoon eyes" refers to lack of sleep that forms bags under your eyes. Some eye masks make full use of this reference and use cute raccoons as their mascot.

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How To Use Butterflies In Advertising Design

Butterflies are beautiful creatures. You will often see them used in advertising as much as flowers. There are many associations with butterflies and advertisers need to keep in mind which meaning they are going for. Here are popular associations when it comes to butterflies in advertising.

Beauty

Since butterflies comes in all sort of bright designs they are associated with beauty. For this reason make up products make us of butterflies in advertising. However, this technique is used to sell make up to younger women.

Change

Since caterpillars go through metamorphosis to get to the final stage of becoming a butterfly, they are associated with change. Much like puberty where teenagers grow into adults. Hence the butterfly is associated with good change.

Nature

The most common association is with nature. Butterflies thrive in the wild and add beauty to the environment. Natural products especially eco-friendly cleaning solutions have a strong association with butterflies.

Feminine

There is a bias that butterflies have a feminine association. This is because of their beauty. For this reason if a product is marketed to females butterflies will be associated with it.

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50 Shades of Outfit - How To Mix and Match Your Designer Clothing

At some point we've all had a clothing crises. You're about to go out but none 0f your 30 shoes match your new dress. You have to change outfits only to find that you don't have a purse that matches. Then there's the unfortunate feeling of having to settle for whatever you have.

Then you make a mental note about needing to go shopping. However, we often forget what colours we need to keep in mind while shopping. Thankfully there are ways to coordinate items.

Many designer retailers sell a matching ensemble for main outfit, shoes, purse, jewelry etc. This saves time and energy and gets a lot of shopping done in one go. However, this can be boring and is limiting to your budget.

Another good idea is to buy in shades. Most of our closets consist of our favourite colour. So keep in mind your favourite colour and buy shades of it while shopping. This helps coordinate your outfit and will save you from a clothing crisis before a night out. Also have one pair of black shoes, one pair of white shoes and one pair of silver shoes.

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