The Charm of Nudes

There are many ways to do make up. A lot of the styles seem to be on the glam side. Ie darker make  up. On the other side is natural make up and light colours. There is a nice charm when it comes to nude or natural makeup that is making it a top choice for stylists.

Natural make up looks healthy. It essentially gives you a "natural beauty" look where it looks like you aren't wearing any make up. Natural make up also highlights the natural aspects of your features.

Spring and summer are the seasons for natural make up. With more sunlight people get natural tans and renew their skin tones. So there is less need to wear a lot of make up. Less make up puts more emphasis on clothing and jewelry as well.

Natural lip make up doesn't come in the form of chapstick. Clear liquid lip balms are just the thing to bring out the natural colour of your lips. This trend was seen in the early 00's era but is making its comeback with natural make up products.

Natural make up is also great since psychologically your true self is on display. A lot of dark make up can be intimidating and feel as if you are hiding behind a wall. Natural make up is more liberal and youthful.

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The Trash Panda Did It! Effective Use of Raccoons In Advertising

Almost everyone is aware of raccoons or tanukis (raccoon dogs). Aside from the rabies these creatures are cute and have charming qualities. The associations that come with raccoons make them ideal for specific kinds of products. Here are a few examples.

Plastic Bags

When we think of raccoons, most of us think of them getting into the garbage. For this reason they have gotten the nickname Trash Panda. A great way to use this animal to state that the plastic bags are durable against wild animals.

Green Bins

One other big association is with green bins. Since the organic waste attract raccoons the green bins have to be manufactured to impede them. Problem is that trash pandas are smart creatures and keep finding ways against the safety measures on green bins.

Make Up

This association is particular to girls. Mainly there are make up products available to treat raccoon eyes. Others prevent raccoon eyes from make up by highlighting the quality of their eye shadow and eye-liners.

Eye Masks

The term "raccoon eyes" refers to lack of sleep that forms bags under your eyes. Some eye masks make full use of this reference and use cute raccoons as their mascot.

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How To Use Butterflies In Advertising Design

Butterflies are beautiful creatures. You will often see them used in advertising as much as flowers. There are many associations with butterflies and advertisers need to keep in mind which meaning they are going for. Here are popular associations when it comes to butterflies in advertising.

Beauty

Since butterflies comes in all sort of bright designs they are associated with beauty. For this reason make up products make us of butterflies in advertising. However, this technique is used to sell make up to younger women.

Change

Since caterpillars go through metamorphosis to get to the final stage of becoming a butterfly, they are associated with change. Much like puberty where teenagers grow into adults. Hence the butterfly is associated with good change.

Nature

The most common association is with nature. Butterflies thrive in the wild and add beauty to the environment. Natural products especially eco-friendly cleaning solutions have a strong association with butterflies.

Feminine

There is a bias that butterflies have a feminine association. This is because of their beauty. For this reason if a product is marketed to females butterflies will be associated with it.

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