We don't often see surreal advertising. The concept is strange and often the elements are too weird for a general audience. The concept takes from reality and bends it to create something new and almost otherworldly. There are optimal times to use surreal advertising.
Exaggeration
Primarily surreal elements are used to exaggerate features. For example the picture above depicts someone who can't fit comfortably in their apartment. This could be used for a storage ad or new condos with larger apartments.
Creativity
Creative advertising can have surreal elements to it. Often these ads depict imagery you don't see in real life. Additionally surreal design has elements that are dream like. These can be successfully used in advertisements for sleep related products like mattresses.
Film
Many films are creative in nature and go well with surreal elements for advertising. The more enticing a film ad is the more it perks curiosity. Surreal elements can work here especially if it the movie is a horror film or a 3D cartoon.
Art
Many art related events and products benefit from surreal advertising. Art inspires creativity and its necessary to make an event successful.
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