Chess is a renown classic board game. Aside from being an enjoyable game with a world competition every year, chess pieces are used for advertising purposes. Chess pieces have a lot of symbolism attached to them which makes them effective of advertising purposes.
Hierarchy
One of the most recognized symbolism is ranking. The most recognized pieces are the pawns, queen, king and the knights. A dominance or change in rank can be shown with a piece being knocked over.
Contrast
Since most classic chess games come in black and white it's easy to create contrast. This popular style is frequently used in advertising and is especially useful when you have simple designs.
Mastermind
Chess is a game of strategy and competition. For this reason it is used to associate intelligence with a product. It also depicts success since the game depends on making the right moves and sacrifices. Much like a business environment.
Creativity
In some instances you can get really creative with chess pieces. You can also draw on classic themes such as Alice in Wonderland that have used the board game in its story. Fashion studio have also used it for their newest clothing line.
No matter what game you choose you still need the best in advertising technology. LED light boxes are the best advertising technology on the market. They come in several styles including snap frame light box, fabric light box, acrylic light box, slim profile light box and more.
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