Nailed it! Common Aspects of Manicure Advertisements

Getting your nails is part of self care esthetics. The beauty industry always has new and creative techniques for manicures. The styles change seasonally especially with cold weather but this market will always be there. Here are common features for manicure advertising.

Flowers

To accessorize a hot manicure flowers are frequently used. Flowers symbolize health, beauty and femininity. They also come in bright shades which helps enhance the features of a professional manicure.

Jewelry

Often rings and bracelets are used in a manicure ad. Again this helps enhance the nail art and design. Wedding rings and engagement rings are also perfect for manicure advertising. Although it's mostly limited to French manicures with a little bit of nail art.

Tools

Manicures can also be advertised alongside nail tools. This can be anything from nail scissors, nail polish, cuticle cutters and more. It makes sense to have your brand of nail tools next to a perfectly done manicure.

Beauty Products

Products for nail care and nail growth go best with perfectly done nails. Nail protection can also include moisturizing gloves or protective gloves. There are also endless products for cuticle moisturizing such as almond oil.

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Into The Blue - The Symbolism of Using The Colour Blue

It's no doubt that the most popular favourite colour is blue. It's one of our most abundant colours in nature. From the sky to the waters we are surrounded by blue imagery. There are several uses for using the colour blue in advertising.

Nature

As mentioned blue is abundantly found in nature. For this reason it has importance for symbolizing water. It also have associations with purity and cleanliness. Living things are dependent on water which in turn makes the colour blue important. 

Mood

Blue is associated with sadness or melancholy. So it's often used in advertising to depict this. Blue can also be used as a neutral mood or made happy by having it in a light shade. Blue can also be contrasted with it's complementary colour yellow for added effect.

Luxury

Historically blue was a luxury colour only affordable to the rich or important people. The reason was that the blue dye was from a plant in a far off country. If you could afford it you placed a order and maybe received it a few months. In paintings important historical figures were depicted in blue.

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Mastermind - The Effective Use of Chess Pieces In Advertising

Chess is a renown classic board game. Aside from being an enjoyable game with a world competition every year, chess pieces are used for advertising purposes. Chess pieces have a lot of symbolism attached to them which makes them effective of advertising purposes.

Hierarchy

One of the most recognized symbolism is ranking. The most recognized pieces are the pawns, queen, king and the knights. A dominance or change in rank can be shown with a piece being knocked over.

Contrast

Since most classic chess games come in black and white it's easy to create contrast. This popular style is frequently used in advertising and is especially useful when you have simple designs.

Mastermind

Chess is a game of strategy and competition. For this reason it is used to associate intelligence with a product. It also depicts success since the game depends on making the right moves and sacrifices. Much like a business environment.

Creativity

In some instances you can get really creative with chess pieces. You can also draw on classic themes such as Alice in Wonderland that have used the board game in its story. Fashion studio have also used it for their newest clothing line.

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Little Red Dress -The New Staple of A Women's Wardrobe

We've all heard of the basic staple of having a little black dress as part of our wardrobe. This is still a fashion trend but a fashion of having a red dress as part of your wardrobe is taking off. A black dress can be accessorized to fit any occasion. However, a red dress is for more special occasions to make you stand out.

Ultimately, red expresses sexuality and health. Women wearing red on dating websites are rated as more attractive. Often in movies the femme fatale is pictured in a red dress. Red can also be worn as a way to empower women. Health is also noted by features such as red lips and "apple" colour in the cheeks.

Red is not a everyday colour. This is why it is usually worn for date nights, night on the town and at cocktail parties. It's also great on valentine's day. However, it shouldn't be worn at a wedding since its distracting on that occasion and pulls attention from the bride. (You can always ask the bride first so she oks you outfit.)

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