All that is shiny and glitters gets attention. This phenomenon is all over since we don't see a lot of shiny items in nature. Shiny has many psychological meanings and is highly noticeable. Shiny objects in advertising will get your attention.
In nature a shiny object can mean there is a rare item. Take precious metals and stones. These aren't easily seen in the green landscape of nature. Furthermore, metals were highly useful for making tools such as knives and cooking pots. Precious jewels were used for jewelry and adorning objects.
For this reason we are psychologically adapted to be attracted to shiny objects. Many products use this detail and make their product with a shiny finish. This can be with a metallic coat of gold, silver or any other colour.
Furthermore, shiny objects are associated with wealth. This is from the historic use of coins and precious metals in general. Prized items can have metallic finishes to clasps, zippers, buttons and more to dress them up. Cars often have the same metallic finish option for steering wheels, clutches other detailing.
In advertising the use of shiny details will get your product noticed. In addition you also need the right display to increase visibility and make your ad stand out. Jewelry and watch ads frequently use this technique. LED light boxes create an effect quite similar to a shiny or glittery appearance.
For further effect you can get the light box frames with a metallic finish. A matching gold frame makes the ad more pleasing and will really make your product magical.
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