Pet Photography - How To Create Memorable Photos of Your Pooch

We love our pets are if they are our children. Aside for the general care and vet visits we give them we can also get professional photos. In this day and age pet photography is widely available and you have unlimited options. Here are a few things you should keep in mind though.

Location

You have three main choices about where you want the photo shoot. The studio can have all the necessary set up to accommodate dog photography. However, if you dog is shy you may want to set up the photography time at home. You can also choose a safe outdoor environment.

Costumes or Natural

Many of us like to have out dogs dressed up for special occasions. This could be for a birthday, wedding, Halloween or other just for fun. Decide if you want to include dog costume for your pet or if you just want them in their natural fur.

Grooming

You should get your dog groomed before the photo shoot. This will ensure that they have a nice shape to their fur and there is no tangles or fur balls. Grooming also includes claw trimming.

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Natural Beauty - Capturing Less Common Nature Landscapes

With our growing population and technological advances we are moving away from natural landscapes. Many of us will spend our lives missing out on beautiful natural scenery if we live in the city. This is why many photographers go out and capture the natural world.

Stars

The biggest natural phenomena is above our heads but we don't get to fully see it. Only the brightest stars are still visible to us in the night sky if we live in the city. Many of us see a better view when we go camping or hiking. However, very few of us will get to see an entire milky way. This makes it important to get great photographs of it.

Northern Lights

You have to be able to travel to fully enjoy seeing the northern lights. Since this natural phenomena is in a remote area it's hard to capture it's essence. A professional photo will allow the northern lights to be shared with the rest of the world.

Snowy Landscapes

With global warming causing climate change many of miss out on snowy landscapes. For example magnificent glaciers are melting and many of us can't witness their beauty because they are disappearing. Natural photos also help document changes in the scenery overtime.

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The Charm of Nudes

There are many ways to do make up. A lot of the styles seem to be on the glam side. Ie darker make  up. On the other side is natural make up and light colours. There is a nice charm when it comes to nude or natural makeup that is making it a top choice for stylists.

Natural make up looks healthy. It essentially gives you a "natural beauty" look where it looks like you aren't wearing any make up. Natural make up also highlights the natural aspects of your features.

Spring and summer are the seasons for natural make up. With more sunlight people get natural tans and renew their skin tones. So there is less need to wear a lot of make up. Less make up puts more emphasis on clothing and jewelry as well.

Natural lip make up doesn't come in the form of chapstick. Clear liquid lip balms are just the thing to bring out the natural colour of your lips. This trend was seen in the early 00's era but is making its comeback with natural make up products.

Natural make up is also great since psychologically your true self is on display. A lot of dark make up can be intimidating and feel as if you are hiding behind a wall. Natural make up is more liberal and youthful.

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Professional Photographers Need Light Box Technology

If you're a professional photographer you need the right tools to get your pictures noticed. After you get the best shot you need the right display. Professional equipment gives you the leading edge you need to get the best photos possible. LED light boxes give you the best display possible for your photos in a variety of ways.

Vibrance

Light boxes ultimately enhance the colours that are already in your photos. Any professional photographer knows that correct lighting is a key component when getting the right shot. You need the best colours on display especially at an art exhibit.

Clarity

Light boxes give you a clear picture with a bright LED back lit display. They also make your art easily visible at a distance and more attractive over non-lit display media. The lights also allow for more detail to be visible within the photos.

Top of The Line

Light boxes are engineered with top quality materials. This means the materials are durable and won't scratch easily or break. The LED light source won't fade or dim for over ten years. The acrylic display is laser cut for precise fitting.

Photography light boxes come in a variety of styles. The most popular light box for photography is the LED acrylic display light box. Other popular light boxes as the fabric display and the classic snap frame light box. These items are great for exhibits, art galleries and contests. Give your photography art the recognition it deserves.

When To Use Iconic Poses In Your Ads

Since advertising began, there have been special instances where an iconic pose was created. These are usually with advertisements that have been endorsed by celebrities. Others were created with a model and the pose helped create brand recognition. Iconic poses can even be created for album covers.

Some recognizable iconic poses are from Marilyn Monroe. The iconic photo of her in a white sundress pushing down her skirt as wind goes underneath, has been recreated many times. Wonder woman's defensive stance with her arms in an X, has been a symbol for feminism and girl power.

Another iconic pose was created to recruit women to the work force. During the world wars jobs needed to be filled by the available population. The recruitment poster show cased a woman in a jumpsuit, bandanna and posing "pumping iron". The caption simply said: "We can do it!".

In advertising many agencies choose to recreate famous poses. It helps increase brand recognition and utilizes the associations already linked to the pose. Other "stock" poses are more general and relate to body language that is already encoded in our DNA. Other poses are simply taught in modeling schools.

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The Trash Panda Did It! Effective Use of Raccoons In Advertising

Almost everyone is aware of raccoons or tanukis (raccoon dogs). Aside from the rabies these creatures are cute and have charming qualities. The associations that come with raccoons make them ideal for specific kinds of products. Here are a few examples.

Plastic Bags

When we think of raccoons, most of us think of them getting into the garbage. For this reason they have gotten the nickname Trash Panda. A great way to use this animal to state that the plastic bags are durable against wild animals.

Green Bins

One other big association is with green bins. Since the organic waste attract raccoons the green bins have to be manufactured to impede them. Problem is that trash pandas are smart creatures and keep finding ways against the safety measures on green bins.

Make Up

This association is particular to girls. Mainly there are make up products available to treat raccoon eyes. Others prevent raccoon eyes from make up by highlighting the quality of their eye shadow and eye-liners.

Eye Masks

The term "raccoon eyes" refers to lack of sleep that forms bags under your eyes. Some eye masks make full use of this reference and use cute raccoons as their mascot.

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How To Use Butterflies In Advertising Design

Butterflies are beautiful creatures. You will often see them used in advertising as much as flowers. There are many associations with butterflies and advertisers need to keep in mind which meaning they are going for. Here are popular associations when it comes to butterflies in advertising.

Beauty

Since butterflies comes in all sort of bright designs they are associated with beauty. For this reason make up products make us of butterflies in advertising. However, this technique is used to sell make up to younger women.

Change

Since caterpillars go through metamorphosis to get to the final stage of becoming a butterfly, they are associated with change. Much like puberty where teenagers grow into adults. Hence the butterfly is associated with good change.

Nature

The most common association is with nature. Butterflies thrive in the wild and add beauty to the environment. Natural products especially eco-friendly cleaning solutions have a strong association with butterflies.

Feminine

There is a bias that butterflies have a feminine association. This is because of their beauty. For this reason if a product is marketed to females butterflies will be associated with it.

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50 Shades of Outfit - How To Mix and Match Your Designer Clothing

At some point we've all had a clothing crises. You're about to go out but none 0f your 30 shoes match your new dress. You have to change outfits only to find that you don't have a purse that matches. Then there's the unfortunate feeling of having to settle for whatever you have.

Then you make a mental note about needing to go shopping. However, we often forget what colours we need to keep in mind while shopping. Thankfully there are ways to coordinate items.

Many designer retailers sell a matching ensemble for main outfit, shoes, purse, jewelry etc. This saves time and energy and gets a lot of shopping done in one go. However, this can be boring and is limiting to your budget.

Another good idea is to buy in shades. Most of our closets consist of our favourite colour. So keep in mind your favourite colour and buy shades of it while shopping. This helps coordinate your outfit and will save you from a clothing crisis before a night out. Also have one pair of black shoes, one pair of white shoes and one pair of silver shoes.

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Shiny! All That Glitters Attracts Attention

All that is shiny and glitters gets attention. This phenomenon is all over since we don't see a lot of shiny items in nature. Shiny has many psychological meanings and is highly noticeable. Shiny objects in advertising will get your attention.

In nature a shiny object can mean there is a rare item. Take precious metals and stones. These aren't easily seen in the green landscape of nature. Furthermore, metals were highly useful for making tools such as knives and cooking pots. Precious jewels were used for jewelry and adorning objects.

For this reason we are psychologically adapted to be attracted to shiny objects. Many products use this detail and make their product with a shiny finish. This can be with a metallic coat of gold, silver or any other colour.

Furthermore, shiny objects are associated with wealth. This is from the historic use of coins and precious metals in general. Prized items can have metallic finishes to clasps, zippers, buttons and more to dress them up. Cars often have the same metallic finish option for steering wheels, clutches other detailing.

In advertising the use of shiny details will get your product noticed. In addition you also need the right display to increase visibility and make your ad stand out. Jewelry and watch ads frequently use this technique. LED light boxes create an effect quite similar to a shiny or glittery appearance.

For further effect you can get the light box frames with a metallic finish. A matching gold frame makes the ad more pleasing and will really make your product magical.

Product Placement - How To Position Your Product Within The Advertisement

Placing your product within an advertisement seems easy but it isn't. Poor placement can mean that your ad is overlooked and ineffective. Placing the product depends on the product itself and the rest of the design elements. In most cases your product needs to be the first item visible to the consumer. Here are key placement areas and techniques.

Hands

If your item is small enough the advertisement can be simply held by a hand model. This way the product is in the direct center of an ad and it is seem first. This also work for hand jewelry such as rings and bracelets. It also works well for ads with nail polish, perfume and certain make up essentials.

Lone Rider

Often for simplicity an product can be advertised without any surroundings. This means the product stands alone and is dressed up with elements around it. In this instance the product has to be the largest item and seen first. It also works well for advertising technology and other computer related accessories and phones.

Models

It's popular to use models alongside the product. Beautiful people enhance the product and make it desirable. However it's important that the product has a strong association. If it doesn't the product will get lost and you will lose the consumer. Models also give a human touch to the product and make it more likeable.

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