We often see camera photos on social media were a person in front is leading the camera man by the hand. Sometimes the camera man is being lead to a place they don't really want to go like the dentist's. More often someone is being lead away by a gorgeously dressed woman. In advertising this effect is used to achieve several effects.
Adventure
This effect is used to portray adventure. The Outlander tv series uses this for their ads to portray adventure and it is as if you are being called to adventure yourself. The scenery is also adventurous and you are being lead away into it.
Urgency
In emergency ads this effect can be used to depict urgency. On a positive note it can be used to show assistance and help is already there.
Mystery
An attractive person leads you away. You don't know much about them but the smile is inviting. These type of ads are used for many purposes such as clothing, dating apps and events. Having the model posed to be slightly turned with their face visible is more effective than just showing the back of their head.
Your advertisements should lead you to greatness. You can only achieve this with the latest advertising technology. LED light boxes get your brand noticed and recognized. They come in several attractive models such as slim profile light box, acrylic light box, fabric light box, snap frame light box and more.
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