People underestimate the power of smiles in advertising. This feature has high importance and will set you above your competition. Genuine smiles are a step further since fake smiles can do more damage by creating a negative association.
I general smiles are warm and inviting. This is a symbol of happiness, warmth, friendship and being pleased. Even some animals are capable of expressing a smile to communicate their mood. Psychologically if we see someone smiling we are more likely to smile as well. There is a biological connection with our mirror neurons.
The only time a model shouldn't be smiling is when there is a need to create a mood. For example, if the advertisement has to be neutral or have a serious tone to it. Then there is creative ads that need a variety of expressions.
Customers prefer ads with models smiling. It creates a positive mood that gets linked to the product being advertised. It makes the product attractive and likable which gets it sold. So it's important to create this overall mood.
Smiles can also be coupled with laughter. You don't hear it but if the gesture is there it creates another positive link. Pictures are one thing but to get the most out of advertising you need the right technology. LED light boxes are advanced technology that illuminates your advertisements to optimize visibility.
These advertising light boxes come in several styles and shapes. Each has its own optimal placement in a store setting.
