Advertising is a competitive market that keeps adapting and taking in new strategies. Poor advertising design is overlooked and unsuccessful. Proper professional advertising not only makes the product stand out it also makes it unforgettable. Here are five designing tips.
Contrast
Contrast makes a particular area stand out. You can do this in a several ways using color, size, and opposites. Complementary colors on the color wheel are frequently used to make a product stand out.
People or Animals
Having a person or animal in your add makes it livelier. Without them, an add tends to be cold, empty and without a personal touch. Having a model in your add makes the product more personalized.
Size
Size is important and not just how big a display is. It applies to sections of the printed add. The most important items are the largest and the consumers see them first. The next largest items are then viewed. The different sizes create a viewing order for the add and creates interest.
Leading Lines
Lines in an advertisement lead the consumers gaze. We subconsciously follow lines since they provide natural guidelines. Lines can be used to guide a consumer to different parts of the add.
Design is one component of advertising. There are different leading edge technologies available including LED lightboxes. Light boxes come in a variety of styles and a professional Toronto light box manufacturer can guide you to the right style for your product. Get the competitive edge you need today!
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